What reality television understands about attention better than most businesses
Reality television is built to grab attention fast and can induce binge watching. It uses consistency, hooks, emotion and attention-grabbing personalities. Its popularity offers accessible escapism, relatable human connection and intense drama. Acting as a mirror to society, viewers are drawn to the perceived authenticity and satisfaction of seeing conflict amplified or resolved. Whilst providing […]
Why the internet rewards brands with personality
The internet rewards brands with personalities because they humanise the business. Consumers develop an emotional connection and more often than not make purchasing decisions based on feelings rather than logic. A personality allows users to ‘befriend’ or relate to a brand on a deeper level. Online audiences scroll fast, so brands need to feel human […]
