Unpopular opinion: Your logo is not your brand
To brand or not to brand, that is the question. A logo is not a brand because it is a visual symbol. It is important to remember that this symbol is not the experience. A brand in itself can be multifunctional such as a strategic experience that […]
The Kardashian Effect: Love them or hate them, their marketing works
If you are intrigued by “Keeping up with the plastic fantastics”business strategy and why it is so successful, read on. Basically their success stems from a calculated blend of celebrity branding. By leveraging a massive social media following and controlling their own narrative, here lies the answer. […]
