Unpopular opinion: Your logo is not your brand
To brand or not to brand, that is the question. A logo is not a brand because it is a visual symbol. It is important to remember that this symbol is not the experience. A brand in itself can be multifunctional such as a strategic experience that […]
The Kardashian Effect: Love them or hate them, their marketing works
If you are intrigued by “Keeping up with the plastic fantastics”business strategy and why it is so successful, read on. Basically their success stems from a calculated blend of celebrity branding. By leveraging a massive social media following and controlling their own narrative, here lies the answer. […]
What reality television understands about attention better than most businesses
Reality television is built to grab attention fast and can induce binge watching. It uses consistency, hooks, emotion and attention-grabbing personalities. Its popularity offers accessible escapism, relatable human connection and intense drama. Acting as a mirror to society, viewers are drawn to the perceived authenticity and satisfaction of seeing conflict amplified or resolved. Whilst providing […]
Why the internet rewards brands with personality
The internet rewards brands with personalities because they humanise the business. Consumers develop an emotional connection and more often than not make purchasing decisions based on feelings rather than logic. A personality allows users to ‘befriend’ or relate to a brand on a deeper level. Online audiences scroll fast, so brands need to feel human […]
Meet the Team: The People Behind Proscale
Every agency talks about results. At Proscale, we build the people and systems that deliver them. We aren’t a disconnected group of freelancers; we are a close-knit, passionate team—some of us family—built on trust, creativity, and fast execution. We wouldn’t be where we are today without every single member of our team. Led by Co-Directors […]
Why Malta’s Business Scene Is More Competitive Than Ever Online
Malta’s online business space is more crowded than ever, and standing out now takes far more than having a Facebook page and posting every now and then. The market has changed. Consumers are more digital, businesses are more visible online, and competition is no longer limited to who is around the corner — it […]
