A strategic transformation of Piazza Italia’s social media into a cohesive, modern, and commercially driven fashion feed.
The focus was to elevate the brand’s visual identity while maintaining accessibility, blending editorial aesthetics with everyday styling to increase engagement and product appeal.
Piazza Italia Malta
Social Media Strategy, Content Creation, Creative Direction, Influencer Collaboration
2024
The concept centres around making fashion feel easy, wearable, and aspirational.
Content was designed to showcase complete outfits, layering techniques, and real-life scenarios, positioning Piazza Italia as a go-to destination for versatile, everyday fashion.
A neutral and timeless palette was used to ensure consistency and recognisability across the feed
Black
#1C1C1C
White
#FFFFFF
Sand Beige
#E6D3B3
Classic Denim
#4A6FA5
Olive Green
#6B7A52
Typography was kept minimal, elegant, and editorial-inspired to complement the visuals without overpowering them:
The result is a refined and consistent visual identity aligned with modern fashion branding.
GIF Animated.
Halloween Banner Design 2024.
Social Media Design.
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