A content-driven strategy focused on positioning Smina as a trusted, local poultry supplier in Malta. The approach combined product-focused visuals with educational and promotional content to reinforce freshness, quality, and accessibility—supporting both direct sales and brand recognition across digital platforms and physical touchpoints.
Smina Poultry Products
Social Media Strategy, Content Creation, Creative Direction, Campaign Development, Exhibition Stand Design (Trade Shows & Local Fairs)
2023
The concept centred around “local, fresh, and reliable.” Each piece of content was designed to highlight product quality through clean food presentation, ingredient transparency, and strong call-to-action messaging. The feed balances raw product visuals, prepared dishes, and interactive posts to build trust while keeping the audience engaged. Consistency in layout and messaging reinforces the brand’s positioning as a dependable everyday choice for households and businesses.
A bold and functional palette built to communicate freshness, warmth, and trust. Orange and deep red drive appetite and visibility, while white and black provide clarity, contrast, and a clean, professional finish across all communications.
Fresh Orange
#F57C00
Deep Farm Red
#8B1E1E
Clean White
#FFFFFF
Butcher Black
#1A1A1A
A straightforward typographic system designed for clarity and impact—balancing traditional cues of quality and reliability with modern readability across digital and print formats.
GIF Animated.
Printed Magazine 2026.
Stand Design, AgriFair 2025.
Social Media Design.
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