A visually-driven social media feed designed to elevate Sottozero’s brand presence through premium, appetising, and highly scroll-stopping content. The goal was to create a cohesive and recognisable identity that blends product storytelling with seasonal and flavour-based campaigns, driving both engagement and in-store demand.
Sottozero Gelato Factory
Social Media Strategy, Content Creation, Creative Direction, Visual Identity Development, Packaging
2023
The concept focused on turning everyday gelato into a visual experience. Each post was crafted to highlight textures, flavours, and indulgence through clean compositions, soft colour palettes, and dynamic layouts. Weekly flavour campaigns, product close-ups, and ingredient-led visuals were combined to create variety while maintaining a consistent brand feel.
A warm, dessert-inspired palette built around soft creams and caramel tones, balanced with Sottozero’s signature turquoise for brand recognition and contrast, and anchored by black for depth and premium positioning.
Sotto Blue
#283266
Sotto Orange
#FF654B
Sotto Pink
#FFD8D4
Sotto Purple
#C2CCFF
A refined typographic pairing that blends sophistication with clarity—using serif fonts to elevate the brand’s premium, artisanal feel, while the sans serif ensures clean, accessible communication across digital formats.
Packaging Design.
Brandbook Guidelines Design.
Photoshoot & Creative Direction.
Social Media Design.
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