To brand or not to brand, that is the question.
A logo is not a brand because it is a visual symbol. It is important to remember that this symbol is not the experience. A brand in itself can be multifunctional such as a strategic experience that a client has with your business. This represents an emotional interchange. Bearing in mind that a logo aids recognition, the brand itself is the trust and “gut feeling”.
A logo’s purpose is to make a brand memorable which in turn communicates brand values instantly to consumers. Its symbol serves as a visual face of a business. It could be a graphic mark or a stylised text for identification reasons. This instant recognition not only distinguishes the company from competitors but builds trust.
A logo when used consistently in packaging, products, websites and advertising will influence brand loyalty. Ideally a good logo is not only versatile but in its simplicity helps clients to understand what you do and who you are. These values are crucial especially considering the responsibility of an image.
Logos are part of our everyday life and have become easily recognisable such as CocaCola, Google, Adidas etc. So it’s worth noting that anyone who has invested heavily in a logo or visual identity to consider the broader picture of what a brand actually is.
A well designed logo is not enough to boost marketing whereas brand awareness is built up through consistent messaging. If you want your business to be successful, then the right message should be directed at the right audience.
Be distinctive and choose a marketing company that has a cohesive strategy with targeted ads and consistent content creation.
At Proscale, we embody company values and our flexibility allows us to evolve with marketing trends whilst remaining authentic.
