Facebook can be a powerful way to communicate with customers and potential customers, allowing them to see your product or service without having to visit your premises.
If your brand isn’t poised to capitalize on the growing networks such as Facebook, those consumers are most likely going to discover your competitors first.
With the right marketing strategy, businesses can promote products and services, boost their brand, and increase sales on Instagram.
Using Instagram photos allows you the opportunity to connect with customers where they are, while also taking advantage of the far higher Instagram engagement rate.
LinkedIn for business allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry.
LinkedIn allows you to create company pages to define and promote your business but is also useful for researching other businesses and people who have similar interests, strategies or profiles to yours.
The most tangible benefit of influencer marketing, when used, is a higher volume of sales leads. When people trust the influencer and pay attention to the message, the odds of them responding positively towards their brand are greater. Shared interests and trust are what drive the impact of a brand influencer.
Never underestimate the impact of a positive experience with your brand or company on social media.
YouTube can be a useful marketing channel for businesses. Your business could use YouTube to launch or promote products, express your brand’s ‘personality’, monitor feedback, provide customer service and help your customers spread the word about your business.
Start fueling up and investing in resources now so you can get a head start on competitors who have yet to recognize social media as a business growth engine.