As companies prepare for the rollercoaster of holidays that mark the end of the year (Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful.
- Video is proving to be the fastest growing form of content.
- Data driven marketing: Analyzing marketing metrics has become one of the most sought-after skills in digital marketing.
- Sentimental marketing: Many marketers know how powerful emotions are in marketing. Evoking feelings of joy, freedom, pride, and even anger, for example, can be very effective at swaying customers.
- Brand Differentiation: This is an age when customers are spoiled for choice. In this kind of situation, what mostly informs customer decisions is their perception of the business brand. That is why the smartest businesses differentiate themselves with branding to connect with their customers better.
- Relatability: Among all the trends, though, one factor stands out, which is relatability. Brands in 2021 are not just trying to build fantastic products, though that should be a given. Instead, they are trying to build authentic connections with customers. As the world makes a slow, gradual recovery from COVID-19, marketers have learned that customers are more in tune with brands that relate to their situations and desires.
Hopefully, these trends will drive marketers, brands, and business owners to adopt more purposeful marketing and look forward to opportunities to scale their efforts within the remainder of the year and beyond.
